What You Need To Consider In Promotional Video Production

It is a common perception that promotional video production enables you to target broader audience and be more elaborative and explicit about the message your product or a company has to convey. Yet, there are only a fraction of such videos which succeed in taking the complete advantages that the medium has to offer. This indicates that production of a promotional video is certainly not enough until some of the conspicuous factors and attributes are taken into perspective. While opinions may vary about such factors, however, the following can surely be taken for granted.

Make A Worthwhile Investment:

Getting the most out of your investment is the first and the foremost step that you need to accomplish. Make sure that your video is multipurpose. Something that can be of interest for your customers, or that can serve the purpose of an internet commercial, or you may as well make use of it as a preliminary video for your meeting, and last but not the least, do not ever make the mistake of forgetting to post it on youtube. Remember, if your video is original, funny, interesting, or entertaining, there is a huge probability that it’ll go viral.


It goes without saying that a boring concept fails to gain the attention of your audience. Therefore, do not rush into promotional video production. Sit back, relax, think, and take all the time that you need to come up with an idea that is strikingly amusing for the target audience. You make as well take help form the internet. But remember, use the similar promotional videos for inspiration only, do not get yourself involved into plagiarism by copying it.


The next thing to consider is the length of your promotional video. A common misconception is that a longer video is far more effective since it conveys the message in an elaborative manner. However, this stereotype must be debunked since a 15 minute video may turn out to be nothing but annoying for your customers. If it takes too much of their time, they are probably going to end up ignoring it only in the middle when even half the message has not been conveyed. Therefore, a 2-5 minute video is going to be far more effective producing faster outcomes.

Be Participative:

It is part of the basic job of your producer to come up with certain brochures, flyers, logos, photos, and PowerPoints. As a client, it is your responsibility to provide honest feedback on all of them and ask for modifications where you think are necessary according to the message your company has to convey. Moreover, it is always a great idea to make sure that your staff is taking an active part in promotional video production and is responsive in order to make the process faster, and precisely up to your specifications.

Last but not the least, it is highly recommended to create a great atmosphere on the day of shooting. Once the video has been produced, watch it from the perspective of your target audience. You may want to ask questions and discuss certain things with your producer. Eat your favorite food and listen to your favorite music in the breaks to set the mood right and do not get involved into minor details of the production. Your producer will take care of them, there’s no point of you getting stressed over it.