Related Posts

Share This

Keeping Your Business Logo Design Simple

Have you ever had a business logo design that is a confused mess? A cheap logo design with a high number of elements that are all looking for your attention. The function of a logo is to give out a communication concerning your business, this could either be bad or good message. This means that the potential client may get the wrong message, and finally get the wrong communication from the logo.

The best way to avoid getting confused from a business logo design is by keeping it as simple as you can. Avoid any unwanted complications. This simplicity also applies to the brand too.

How does one keep a business logo simple?

The following tips will come handy in keeping your business logo design simple;

Avoid telling too much on the

Your business logo should only concentrate on telling the story of your brand. This includes your personality as far as business is concerned, the product type or service that you provide, it can show this by revealing to the client the problems that can be solved by either the product or the service, and why should people come to your business . Who your business can really help. When it comes to putting all this in a single business logo design, the designer finds that they have so much to talk about, therefore the details become confusing and involving.

The best way to make the logo simple is to join it up and make it into one or two main ideas. They should be the ones that you want your potential customer to have in mind. Make the story you’re trying to tell through the logo as simple as possible. Complicating issues will result into confusion. .

Avoid too many details

Too many visual elements on a logo are dangerous for business, for they can result into unnecessary complication of the message that it should send in a simple manner. The number of lines, shaping’s and other designing’s should be minimized to make the logo be as simple as possible.

Make a limitation to the number of elements and make sure that they are leveled as far as details are concerned, so as to ensure that the business logo design.

Ensure that the icon and the business name are well placed

A business name can be tougher to read if it’s on the top of the icon. If text is on the top of the logo, it’s harder for someone to see the icon. Separation of these two, will ease the reading and comprehension of the business logo, so the designer should be careful about the balancing of the two